Aastha Shah — Vadodara, India

Brands that think.Designs that feel.Stories that sell.

Brand Identity Designer & UI/UX Strategist crafting immersive brand worlds, tactile packaging and human-centered digital experiences — where business strategy meets soulful visual design.

See selected work
धन्यवाद
Girls Just Want to Have Fun
Rebel in Style
Stay Pawsitive

Drag the badges — they always find their way home.

BBA @ MSU
Business mindset
4+
Complete brand ecosystems
100%
Craft & intent
Brand StrategyPackaging DesignUI/UX DesignVisual IdentityInformation ArchitectureBrand StrategyPackaging DesignUI/UX DesignVisual IdentityInformation ArchitectureBrand StrategyPackaging DesignUI/UX DesignVisual IdentityInformation ArchitectureBrand StrategyPackaging DesignUI/UX DesignVisual IdentityInformation Architecture

Selected case studies

Four brand ecosystems,
built end to end.

From block-print heritage to Kerala coastal dining — identity, packaging, collateral and campaigns.

All projects
Me-Naari — Cultural Branding & Identity01

Me-Naari

Cultural Branding & Identity

Empowering modern Indian women by fusing timeless block-printing heritage with contemporary fashion and lifestyle design.

Cultural IdentityPackagingWomen Empowerment

Deliverables · Logo system & construction, Visiting cards & thank-you cards, Lookbook / musebook …

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Malabar Nights — Packaging, Identity & Social Media02

Malabar Nights

Packaging, Identity & Social Media

Bringing authentic Kerala coastal dining to life through vibrant mascot design, tawa-to-table delivery packaging and high-conversion social creatives.

Brand PositioningPackaging Die-linesSocial Campaigns

Deliverables · Mascot & logo badge, Menu cards & clipboard collateral, Visiting cards …

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Evara Wellness House — Sanctuary Brand Development03

Evara Wellness House

Sanctuary Brand Development

A calm, earthy brand sanctuary crafted for mindful healing, guided meditation and body renewal in Landour.

Holistic WellnessEditorialPrint Collateral

Deliverables · Lotus identity symbol, Three-fold brochure, Philosophy & offerings copy layout …

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Old Maa's Papers — Emotive Stationery & Merchandising04

Old Maa's Papers

Emotive Stationery & Merchandising

Reviving the warmth of tactile stationery, soulful handwritten letters and expressive everyday notebooks.

Nostalgia MerchandisingVisual ArtsProduct Design

Deliverables · Brand mark & typewriter aesthetic, Notebook cover series, Continuous line-art illustrations …

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Business + design

A BBA that shows up in every pixel.

Market discovery first, visual hook second, prototype third, go-to-market fourth.

01

Business & Market Discovery

Target audience segmentation, unit economics and competitor analysis — before a single swatch is chosen. A BBA taught me that a beautiful brand with broken margins is still a broken brand.

02

Brand Narrative & Visual Hook

Finding the emotional core and cultural context, then compressing it into one hook a customer can repeat from memory.

03

Tactile & Digital Prototyping

Packaging die-lines, UI layouts and high-fidelity mockups — tested in hand and on screen, because packaging is an interface too.

04

Go-To-Market & Merchandising

Social creatives, physical touchpoints and loyalty mechanics that make the identity earn its keep after launch.

Walk through the process

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