All work

02

Malabar Nights

Packaging, Identity & Social Media

Bringing authentic Kerala coastal dining to life through vibrant mascot design, tawa-to-table delivery packaging and high-conversion social creatives.

Brand PositioningPackaging Die-linesSocial Campaigns

“The taste of Kerala — स्वागत.”

The problem

A South Indian kitchen with bold, soulful Kerala flavours had no visual language to compete with glossy, generic delivery-first restaurant brands.

The solution

A warm mascot-led badge identity — “The taste of Kerala · स्वागत” — carried onto banana-leaf clipboard menus, ventilated dosa die-cut takeaway boxes and a social calendar that sells the ritual, not just the dish.

Deliverables

  • Mascot & logo badge
  • Menu cards & clipboard collateral
  • Visiting cards
  • Dosa takeaway die-line
  • Sauce compartment packaging
  • Social media carousels
Mascot badge, stationery and founder card
Mascot badge, stationery and founder card
Takeaway packaging with menu hierarchy
Takeaway packaging with menu hierarchy
Die-cut dosa box: ventilation and sauce compartments
Die-cut dosa box: ventilation and sauce compartments
“Medu Vada — not a donut” social carousel
“Medu Vada — not a donut” social carousel
Wake up to the taste of South India campaign
Wake up to the taste of South India campaign

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