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Old Maa's Papers
Emotive Stationery & Merchandising
Reviving the warmth of tactile stationery, soulful handwritten letters and expressive everyday notebooks.
Nostalgia MerchandisingVisual ArtsProduct Design
“Abundance mindset, one page at a time.”
The problem
Stationery has become disposable. The feeling of a handwritten letter — the reason paper exists — had gone missing from the shelf.
The solution
A vintage typewriter aesthetic anchoring a product family of expressive notebook covers and a sticker pack built around small daily affirmations.
Deliverables
- Brand mark & typewriter aesthetic
- Notebook cover series
- Continuous line-art illustrations
- Sticker pack & packaging
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