All work

05

Data & Information Architecture

Infographics

Turning dense research into visual hierarchies people actually finish reading.

Information DesignVisual Storytelling

The problem

Research decks lose the reader in the second paragraph. The insight is there; the hierarchy isn't.

The solution

Three infographic systems that lead with one number, then let comparison charts, mascots and segmentation carry the rest.

Deliverables

  • Healthy Matcha More
  • What You Should Know About Vegetarianism
  • The 4Ps of Product Marketing
Healthy Matcha More — antioxidant comparison, history and health metrics
Healthy Matcha More — antioxidant comparison, history and health metrics
Vegetarianism — avocado mascot, diet segmentation, risk reduction
Vegetarianism — avocado mascot, diet segmentation, risk reduction
The 4Ps — Product, Price, Place, Promotion
The 4Ps — Product, Price, Place, Promotion

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